It’s super secret Apple announcement time! That means the rumors and speculations are running wild. Next week, Apple is holding a special, super special press event at a really big place, and they’re building SOMETHING outside of the event space!!!
And the stock price goes mad! Forecasts are that the stock will go through the roof!
What might they announce? The iPhone 6! The iPhone 6 super sized! The iWatch! With sensors that tell the wearer if they are breathing and if their heart is beating! New iPads! In gold! All with toasters!
Don’t get me wrong, I’m an Apple fan, and we have, and have had, much Apple gear. I expect there will be more, but the commotion leading up to an announcement always makes me laugh. Especially when it is always followed by terrible disappointment and predictions of doom.
So, next week when Apple announces great new stuff, none of which contain a toaster function, wait for the news about the end of the tech world, end of innovations, and how without Steve Jobs, the company and culture he created and nurtured (in his own way) is over. Dead.
Then the same thing will happen the next time the company only exceeds earnings expectations by a little rather than a lot.
In the meantime, AAPL will continue to pay a dividend, which is what stocks/investments are supposed to do, and their products will help us to design cool stuff.