Over the years, KLAD has created a number of experiences for Budweiser/InBev. Here are a few, produced and unproduced. Some ideas do end up on the metaphorical cutting room floor. Others end up in national commercials.
KLAD produced many studies and variations on our original ideation for this client. In the end, we produced a monumental structure, for a monumental concert, in record time. This activation was created specifically for the Mary J. Blige Concert held on Liberty Island. That concert was the first in Budweiser’s Monumental Series, a part of the Budweiser Made in America Festival.
The base design allows for many iterations in terms of size, scale, branding, and footprint. This unit could be considerably larger, or smaller; interpreted for rapid set-up to be used at street fairs and other events.