Remuddling an Iconic Brand’s Logo

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Remuddling an Iconic Brand’s Logo

What was the global design team at Hershey thinking?

Flat, bland, boring. The once recognizable kiss looks like a poo squirt. Bleige design wins again.


Logo 2012


Logo 2014 – Is it too much to hope for an early retirement of this version?

new hershey



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