Architects? Artists? Concept Artists? They could be creating matte paintings for films. They label themselves as Mir is a creative studio that specializes in portraying unbuilt architecture. However that might be pronounced in Norwegian.
The team at Mir Unbuilt Architecture may sound like they are affiliated with the Russian Space Program, and look like they’ve just stepped out of a casting session for Lilyhammer, but they are artists with a storytelling philosophy. Like KLAD. For the record, they have an amazing studio space in Bergen, not Lillehammer.
The work is grounded, but soars beyond budgets, and often shows whimsy. Everything feels real, even if many of these structures only exist as pixels, and not brick and mortar.
Like film designers, concept artists, and theatrical designers, the Mir staff focus on creating a unique overall feeling in the image, instead of forcing the viewer what and how to think and feel about the work. Ideally, each image image allows space for every viewer’s individual experience.
Mir strives to create concept art that people can instinctively relate to and connect with. They infuse their work with Natural light, rather than manipulating away shadows or faking light with paint. They believe that applied techniques can backfire and result in images that feel disguisive and unnatural.
Mir says; Strawberry cake and T-bone steak are both good things, but it is not a given that they work together in a dish. Camera angle, lighting, color, and composition together make up the foundation of and art, especially concept art. Like any design, concept art must evolve naturally; a poor foundation cannot be saved with flares, fog and effects. You might end p with a a pretty picture of a bad design.
In short, the work produced by Mir is very much like the work we strive to produce at KLAD. Pictures tell stories, most often defined using visual metaphors.