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Bud Light – Maxim Touring Parties

Bud Light and Maxim partnered for many years producing a series of touring parties that played many college towns. KLAD was happy to provide support. Each party featured many different activations, individually, and collectively, these experiences provide photo opportunities for social media, and commercials. Some of the spots were tailored to the specific markets, other were created for use nationally.

BL05 from Kevin Allen on Vimeo.